Estrategia: El poder de los productos "edición limitada"

Las productos de edición limitada fueron creados históricamente por las grandes marcas para ofrecer a los clientes con un mayor poder adquisitivo un producto distinto y único para diferenciarlos y mantener su status.

Actualmente muchas compañías han decidido lanzar productos distintos y limitados con distintos fines  con el que seguir despertando el “Efecto Wow”.  Aquí os presentamos varias estrategias.

 

1. Para premiar la fidelidad de los «Lover Consumers».

Cuando tienes una marca consagrada con una base de clientes fieles, lanzar un producto de edición limitada hará que su “amor” se incremente y les mantenga activos ante las novedades, de esta manera se incrementan los valores emocionales más que los racionales.

 

2. Para realizar un test de mercado.

Es una opción fantástica de poner a prueba si un producto funciona o no durante un tiempo considerable. Estos lanzamientos funcionan estupendamente en sectores de bebidas y alimentación.

Nos vienen miles de ejemplos de ediciones de “Fanta de verano”, “productos de Mcdonalds como McRib” o ediciones especiales de bebidas alcohólicas.

mc rib

 

3. Para exhibir compromiso social como Branding.

Muchas empresas exhiben su compromiso social y con el medio ambiente lanzando ediciones especiales. Carolina Herrera tiene ediciones limitadas de sus fragancias donando parte de sus ventas a organizaciones mundiales como las del SIDA o también Apple con distintos modelos de sus dispositivos.

 

4. Para realizar Brand Collaborations.

El sector de la moda, es un sector que invita hacer colaboraciones, muchas de ella para poner a prueba estrategias de marca acercando moda de alta costura con marcas masivas de retail (las ya tradicionales colaboraciones de H&M) o para poner aprueba el know how de 2 marcas en un producto (Apple watch by Nike).

 

5. Para celebrar aniversarios o fechas memorables.

Si en tu portafolio tienes un “ producto insignia” que funcionó muy bien durante una época es una increíble oportunidad para relanzarlo celebrando su aniversario de lanzamiento por un tiempo limitado. Normalmente este tipo de ediciones limitadas, se relacionan con el poder de la nostalgia, como re-lanzamientos de discos, videoconsolas, películas o fragancias.

 

 Si necesitas estrategia para lanzar un nuevo producto o realizar una campaña especial por «producto limitado». Contacta con Detail Branding.

 

Compartir

Inicio
Nosotros
Servicios
Blog
Clientes
Contacto

Logo menu

Copyright INNOVATIVA 2020 TM . All rights reserved.

Etiquetado

286 respuestas

  1. Next time I read a blog, Hopefully it wont fail me as much as this one. After all, I know it was my choice to read through, but I genuinely thought you would have something useful to say. All I hear is a bunch of moaning about something that you can fix if you were not too busy seeking attention.

  18. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  30. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  77. Guide To Uk Online Shopping Sites Like Amazon: The Intermediate Guide To Uk Online Shopping Sites Like Amazon uk online shopping sites
    like amazon (Karolin)

  209. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  211. Its like you learn my thoughts! You seem to know so much about this, like you wrote the
    e book in it or something. I believe that you just could do with some percent to
    pressure the message home a bit, but instead of that, this is
    great blog. A fantastic read. I will certainly be back.

  213. Hello! Someone in my Myspace group shared this site with us so I
    came to look it over. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
    Wonderful blog and wonderful style and design.

  214. I’m not sure exactly why but this weblog is loading extremely slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  216. When I originally commented I clicked the «Notify me when new comments are added» checkbox and now each time a
    comment is added I get four emails with the same comment.
    Is there any way you can remove me from that service? Cheers!

  217. Hello! This post couldn’t be written any better!

    Reading this post reminds me of my old room mate! He always
    kept talking about this. I will forward this write-up to him.
    Pretty sure he will have a good read. Many thanks for
    sharing!

  219. First off I want to say excellent blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your mind prior to writing.
    I have had a hard time clearing my mind in getting my thoughts out there.
    I do take pleasure in writing however it just seems like the first 10 to
    15 minutes are generally lost simply just trying
    to figure out how to begin. Any recommendations or tips? Kudos!

  222. After looking at a number of the blog posts on your website, I honestly appreciate your technique of writing a blog.
    I book-marked it to my bookmark webpage list and will be checking back in the near future.
    Please check out my web site as well and let me know your opinion.

  223. I absolutely love your website.. Excellent colors &
    theme. Did you make this website yourself? Please reply
    back as I’m attempting to create my own blog and would like
    to learn where you got this from or exactly what the theme is called.
    Thank you!

  224. Good day! I could have sworn I’ve been to this blog
    before but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll
    be bookmarking and checking back frequently!

  227. Hey there! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up.

    Do you have any solutions to protect against hackers?

  228. A motivating discussion is worth comment. There’s no doubt that that you need
    to write more on this subject, it might not be a taboo subject but generally people do not discuss these
    topics. To the next! Kind regards!!

  229. I blog often and I genuinely appreciate your content.
    Your article has truly peaked my interest.
    I am going to take a note of your site and keep checking for new details about once a week.
    I opted in for your Feed too.

  232. We’re a group of volunteers and starting a new scheme in our community.
    Your web site offered us with valuable info to work on. You’ve done
    an impressive process and our entire group will be thankful to you.

  233. Very nice post. I just stumbled upon your weblog and wanted to
    say that I have really enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I
    hope you write again very soon!

  235. I don’t know if it’s just me or if perhaps everyone else encountering issues with your website.
    It looks like some of the text on your content are running off the screen. Can someone else please provide feedback and let me know if
    this is happening to them as well? This may be a problem
    with my browser because I’ve had this happen before. Kudos

  239. This is the perfect web site for everyone who would like to find out about this topic.
    You realize so much its almost hard to argue with you
    (not that I personally will need to…HaHa). You certainly put a brand new spin on a subject that’s been written about for many years.
    Great stuff, just great!

  240. Hi I am so delighted I found your website, I really found you by error, while I
    was researching on Bing for something else, Anyways I am here now and would just like to say many
    thanks for a incredible post and a all round interesting blog (I also love the theme/design), I
    don’t have time to go through it all at the minute but I have book-marked it and also added in your RSS feeds, so
    when I have time I will be back to read a lot more, Please do keep up the
    superb job.

  245. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using
    WordPress on numerous websites for about a year and am worried about
    switching to another platform. I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress
    content into it? Any kind of help would be really appreciated!

  246. Howdy just wanted to give you a quick heads up and let you know a
    few of the pictures aren’t loading correctly. I’m not sure
    why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.

  249. Just wish to say your article is as astonishing. The clearness in your post is simply spectacular and i could assume you’re an expert on this
    subject. Well with your permission let me to grab your feed to keep updated
    with forthcoming post. Thanks a million and please carry on the
    gratifying work.

  251. Howdy exceptional website! Does running a blog like this take
    a large amount of work? I’ve virtually no knowledge of programming however
    I had been hoping to start my own blog soon. Anyways, if
    you have any suggestions or tips for new blog owners please share.
    I know this is off topic nevertheless I simply needed to
    ask. Thank you!

  252. hey there and thank you for your info – I’ve certainly picked up something new from right
    here. I did however expertise a few technical
    points using this site, since I experienced to reload
    the web site a lot of times previous to I could get it to load properly.
    I had been wondering if your hosting is OK? Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your quality score if advertising and marketing with Adwords.
    Well I am adding this RSS to my email and could look out for a lot more of your respective interesting content.

    Ensure that you update this again very soon.

  254. We are a group of volunteers and starting a new scheme in our community.
    Your website offered us with valuable info to work on. You’ve done a formidable job and our whole community will be grateful to you.

  257. Magnificent beat ! I wish to apprentice while you
    amend your web site, how can i subscribe for
    a blog site? The account helped me a acceptable deal. I had been tiny bit
    acquainted of this your broadcast provided bright clear idea

  258. Howdy! I know this is somewhat off topic but I was wondering which blog platform are you using for this site?

    I’m getting fed up of WordPress because I’ve had problems with
    hackers and I’m looking at options for another platform.
    I would be great if you could point me in the direction of
    a good platform.

  260. Good day! Would you mind if I share your blog
    with my twitter group? There’s a lot of people that I think
    would really appreciate your content. Please let me know.
    Thank you

  261. Thank you for any other magnificent article. Where else may just anybody get that kind of information in such
    an ideal manner of writing? I have a presentation subsequent week, and I am on the look for such information.

  262. Definitely believe that which you stated. Your favorite justification seemed to
    be on the internet the easiest thing to be aware of.

    I say to you, I definitely get annoyed while people
    consider worries that they just do not know about.
    You managed to hit the nail upon the top as well as defined out the whole thing without having
    side effect , people could take a signal.
    Will likely be back to get more. Thanks

  265. Good day I am so excited I found your weblog, I really found you by mistake,
    while I was searching on Yahoo for something else, Regardless I
    am here now and would just like to say cheers for a marvelous post and a all round
    thrilling blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome work.

  266. My spouse and I stumbled over here different website and thought I should
    check things out. I like what I see so i am just following you.
    Look forward to looking over your web page yet again.

  267. Hey there! Someone in my Facebook group shared this site with us
    so I came to give it a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!

    Terrific blog and amazing design.

  272. Howdy I am so delighted I found your web site, I really found you
    by accident, while I was browsing on Digg for something else,
    Nonetheless I am here now and would just like to say cheers for a marvelous post and a all round exciting
    blog (I also love the theme/design), I don’t have time to
    read it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will
    be back to read more, Please do keep up the superb jo.

  278. Howdy! I could have sworn I’ve been to this site before but after checking through some of the post I realized
    it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking back often!

  281. Heya are using WordPress for your site platform? I’m new to
    the blog world but I’m trying to get started and create my
    own. Do you require any html coding expertise to make your
    own blog? Any help would be really appreciated!

  283. I’m not sure why but this site is loading incredibly slow for me.
    Is anyone else having this problem or is it a problem on my end?

    I’ll check back later and see if the problem still exists.

  284. Pretty nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed surfing around
    your blog posts. After all I’ll be subscribing to
    your rss feed and I hope you write again soon!

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *