Nuevo taller de Brand Experience
Destaca el potencial que hay en tu marca y dirígela a crear nuevas experiencias que fascinarán a tus clientes 
en este nuevo taller corto de 3 sesiones.
¿Qué aprenderás en este taller?
Aprenderás a combinar estrategias de Branding para alcanzar Experiencias de Cliente para potenciar tu marca.
¿A quién va dirigido?
Dirigido a emprendedores, pequeños comerciantes, profesionales de marketing,retail y publicidad. Además de cualquier interesado que quieren aprender a crear experiencias de branding.
¿Qué metodología se imparte?
Este taller tiene un formato híbrido entre masterclass y workshop 100% online, está enfocado a transmitir conocimiento concreto (modelos, metodologías y herramientas) así como también a llevar a la práctica lo aprendido creando una experiencia de marca.
¿Qué duración tiene el taller?
El taller está dividido en 3 sesiones de 180 minutos (2 horas y 30min) cada una.
Temario
Los temas que se imparten en este taller son:
Brand Experience (Día 1)
- ¿Qué es el Brand Experience?.
- Neuromarketing: Vinculación entre emoción y compra.
- To Brand or not to Brand.
- El Branding Experiencial como Estrategia de Marca.
El diseño de la Experiencia (Día 2)
- Cocinando una Experiencia: Factores claves para que la experiencia sea un éxito.
- El Embajador de Marca: vital en una Experiencia.
- Replicar la experiencia.
- Workshop Práctico.
La dirección del Branding (Día 3)
- Importancia de la dirección de Branding.
- Los anatomistas de marcas.
- Administración estratégica de marcas.
- Caso práctico.
Docente
Andrés Bru es fundador de su propia consultora especializada en servicios de Marketing, Experiencia de Cliente, Comunicación y Estrategia para firmas sostenibles y emergentes de Moda, Belleza y Lifestyle ,con más de 8 años de experiencia en empresas multinacionales de España y Latinoamérica. Además ejerce como docente en varios Escuelas de Negocio.
Fechas y más información
Fechas y Horario: Jueves ( 15, 22 y 29 de Abril) de 7 pm- 9.30 pm
Información adicional de precios y descuento por pronto pago:
(+51) 940984663 (Por llamada o whatsapp)
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